Inflation has caused a hike in food prices; from basic items to luxury goods, everything is getting out of reach for someone who earns a salary. Luckily, the supermarkets have kept the price for one food item consistent, and that food also happens to be everyone’s favorite: the Rotisserie chicken.
Laura/Pexels |The prices of most commodities have increased due to inflation
The Price Of Rotisserie Chicken
Costco’s senior president recently spoke about the rising prices of grocery products to address misleading information regarding an increment in the prices of their hot dogs and soda deals. He claimed that the store have kept their prices constant since the mid-80s when this combination was introduced. back then, the hot dog and soda combination cost $1.50, exactly what it costs today as well. In closing, he assured customers that Costco doesn't have any plans of raising the price for this combo anytime soon.
Pixabay/Pexels | Inflation has been a big blow for people and companies globally.
Another one of Costco’s fan-favorite item is its $5 rotisserie chicken deal, which wasn't specifically mentioned in their talks. Bob Eddy, CEO of BJ’s Wholesale Club, mentioned the importance of their birds, which are for $4.99, similar to the price charged by Costco. He emphasized that the price of rotisserie chicken has not been increased like other items’ prices because of how meaningful this item is to their members.
Rafael Guimarães/Pexels | Brand don’t increase the price of favorite products to prevent a bad reputation
CNN Business recently reported that other stores such as Sam’s Club, Publix, and Meijer have also kept the price for their rotisserie chicken constant. Giant Eagle, another famous food brand, explained that they haven’t increased the prices of their birds from $6.99 as the rotisserie chicken is one of their popular items. Another spokesperson added that they want to maintain a strong value for this product as it’s a customer-favorite.
CNN pointed out a key factor contributing to the steady price of rotisserie chicken. According to them, since these deals are very popular, there’s a high chance that customers will notice the price increase and react to it. A similar example of this is Subway’s $5 Footlong campaign, which the company struggled to get away with. No wonder brands like Costco don't want to go down the same rabbit hole as Subway, especially when it comes to one of their most popular food items.
